Focusing on the future at the Commercial Forum 2019
January 9, 2020 | Community, News, Openings, Our Team, Signings
The Interstate Hotels & Resorts International Commercial Forum gives our team the chance to come together, to recognise our star performers, to learn from our key partners and each other, and to look ahead to the future, understanding future trends and how they will shape our business in the year to come.
In her latest blog, Carol Dodds – Senior Vice President Commercial reflects on the two-day event.
Here at Interstate, we’re big believers in taking time out as a team to both reflect and look ahead at changes in the market and our own business, too.
The Commercial Forum, held annually for our corporate and on-property commercial teams across sales, revenue, distribution and marketing, provides us with a great chance to do just that, this time at the Crowne Plaza Newcastle.
This year our theme for the event was ‘Brave, Bold, Best’.
The event’s purpose? To educate and inspire our commercial teams as they develop their 2020 commercial plans and strategies, during this period of uncertainty across the globe, with the context of an ever-changing economic and political landscape.
Over the two-day event, we welcomed six esteemed guest speakers: Alistair Turner from Eight PR & Marketing; Graham Pope from Cvent; Nima Vaez-Zadeh from Booking.com; Joe Stather from CBRE; Ben Pask from Rare Consulting; and David Clouston – Managing Director from Clouston Group Ltd.
The speakers covered a range of fascinating topics including global trends to watch, focusing on sustainability, wellness and the perspective of the younger generations, through to how to maximise OTA channels, and forecasts for our industry in the months and years to come.
Andrew Jordan and Jamie Grittman from Aimbridge Hospitality – Interstate’s US-based parent company – also spoke at the event to give our teams an overview of the recent merger.
During the forum, delegates were offered breakout sessions, too, including an idea generation workshop designed to tackle key commercial challenges in our industry.
The event culminated with our annual Commercial Awards – a chance for us to recognise and reward our hard-working team.
Congratulations to the lucky winners:
Festive Quest: Holiday Inn Southend
Marketing Award: Olga Dukhovich – Renaissance Minsk Hotel
Innovation Award: Sameer Gangoli – Radisson Blu Cardiff
Revenue Management Award: Rhianne Roberts – Radisson Blu Cardiff
Commercial Team of the Year: The Alexander, A Luxury Collection Hotel, Yerevan
Sales Manager of the Year: Louise Merrell – Holiday Inn Southend & Holiday Inn Express Folkstone
Better Together Award: The View Hotel
Team Player of the Year: Chris Evetts – Holiday Inn Fareham-Solent
BDRC Highest Score 2019: Marine Troon Hotel
BDRC Most Improved 2019: Holiday Inn Southampton Eastleigh
RGI Growth 2019: Hotel Indigo Durham
Highest RMM Scores 2019: Ibis Coventry
Special Recognition Award: Radisson Blu Cardiff
Outstanding Contribution Awards
Jas Sandhu – Director of Sales Holiday Inn & Staybridge Suites Heathrow Bath Road
City Hotel Derry
Portrush Atlantic Hotel
Staybridge Suites The Hague
Rising Star Awards:
Nikki Capobianco – Holiday Inn Express Stockport
Angelika Swoboda – Hotel Indigo Manchester Victoria
Laura Taylor – Hampton by Hilton Blackpool
Isa Laflouriere – Holiday Inn and Staybridge Suites Heathrow
Harriett Brace – Crowne Plaza Leeds