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What businesses look for when booking a venue

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Meetings and Events: What businesses look for when booking a venue

Held annually at London’s Olympia, The Meetings Show is testimony to the size and scale of the meetings and events industry at present. Following the event, in her latest blog, Heather Ethridge – Conference and Events Account Director at Interstate Hotels & Resorts Europe discusses what businesses are looking for when it comes to choosing the right venue for them.

“The meetings and events industry is a highly competitive sector, with venues and destinations across the globe competing to win the business of companies big and small.

“The Meetings Show, held last week (14-16 June 2016) in London, really demonstrated the breadth of choice on offer to businesses, whether they’re looking for a far-flung annual general meeting abroad, or something smaller, closer to home.”

So what are companies looking for when they come to choosing the right meetings and events venue for them? According to Heather, it comes down to three key areas: flexibility, diversity and quality.

1. Flexibility

“Whether it’s hosting a conference for hundreds of people or a small meeting for just a few, businesses look for flexibility from the venue they choose and a willingness to adapt to the event’s specific requirements.

“Key to this is providing clients with one point of contact throughout the booking process – something we do with every booking from start to finish, allowing the company to discuss their requirements at any stage of the process, one-to-one. This also provides businesses with consistency and peace of mind that they have someone familiar overseeing their event.”

2. Diversity

“We know from speaking to our clients that a wide range of different venues to choose from is an essential factor when it comes to booking a meeting or event.

“We offer 74 hotels across the UK and Europe, and can cater for anything from a board meeting in a city centre venue, to a seaside retreat, or even a staff event in a theme park!

“Our clients really value the diversity of our portfolio and the variety of meetings and events facilities we’re able to offer.”

3. Quality

“Of course, the quality of a venue is crucial. We work with our hotels to ensure they’re up to the very highest standards and that everything from the Wi-Fi to the windows are in perfect working order.

“Meetings and events play an important part in any company and so it’s absolutely imperative that each of our hotels has the ability to deliver an outstanding service, no matter what the occasion.”

For more information about Interstate Hotels & Resorts Europe’s meetings and events capabilities, please contact Heather Ethridge - Conference & Events Account Director - heather.ethridge@interstatehotels.com