Marketing Team Reinforced
Our Experience. Your Success.©
Interstate Europe Hotels & Resorts is pleased to announce that the company has recently strengthened its marketing division in the UK with some key appointments. Marsha Sibborn is welcomed to the business as Interim Marketing Director as cover for Caroline Cockell. In addition, Mathew Jones has been appointed Digital Marketing Manager across the entire managed portfolio. Here, in our latest blog, Mathew gives an insight into his work so far and the plans for his new role.
Mathew said: “I joined Interstate as Digital Marketing Manager working for one of our owner’s portfolios in September 2015. It was my first foray into the world of client-side marketing, and specifically the hospitality industry, previously I worked in digital marketing agencies. I've been fortunate enough to work for some well-known brands including Barbour, Jaguar Land Rover and now the fabulous hotel brands that we have at Interstate.
“I'm passionate about all things digital and love the challenges that it brings. It’s an ever-evolving industry with disrupter brands, like Airbnb, challenging the traditional major players and the expectations of customers on how and when they interact with brands has changed massively due to the multi-device world that we live in. On top of that, Google updates its algorithm over 500 times a year and when they release a major update it sends the digital marketing world into overdrive because of the impact it can have on revenue.
“Over the past 18 months I have been working for one of our owners - a terrific portfolio of hotels - and have implemented a programme to optimise their independent websites and email marketing platforms. In addition to this I have been providing training and guidance to the teams at the hotels so that they can maximise their local digital marketing efforts.
“But as of this month my role has changed as I have become the Digital Marketing Manager for the entire Interstate portfolio of hotels. I will be taking many of the learnings of the last 18 months and applying them to the wider portfolio so that we can elevate our already strong digital marketing platform and provide guests fantastic online experiences that ultimately drive revenue for the hotels.
“I’m really looking forward to getting stuck in and assisting all hotels with maximising and optimising their local digital marketing including email, data collection, social media and local websites.”