• Hampton by Hilton

    Interstate Europe Hotels & Resorts

    Hampton by Hilton

    Birmingham Broad Street

  • The Marine Hotel

    Interstate Europe Hotels & Resorts

    The Marine Hotel

    Troon, Ayreshire

  • Holiday Inn

    Interstate Europe Hotels & Resorts

    Holiday Inn

    Glasgow City Centre Theatreland

  • Holiday Inn

    Interstate Europe Hotels & Resorts

    Holiday Inn


  • City Hotel Derry

    Interstate Europe Hotels & Resorts

    City Hotel Derry


Demonstrating excellence at MEOW 2017

Our Experience. Your Success.©

Earlier this year we took our annual Meetings and Events Optimisation Workshop (MEOW) to the Holiday Inn Reading South. Carol Dodds – Vice President of Commercial – reflects on the highlights.

This was the fourth year for our MEOW conference and the theme for 2017 was ‘Deliver, Diversify, Differentiate’.

The service industry is changing fast, thanks to new technologies and changing customer expectations, so we wanted to share the latest thinking with our hotel teams, demonstrate best practice and reinforce the importance of standing out from the crowd in today’s busy and highly competitive marketplace.

During the two-day event we hosted key speakers from across Interstate Europe, as well as from external organisations, who shared their tips and expertise with the audience.

By learning from each other and from other organisations that are delivering excellence, we can continue to build on our successes and ensure the owners who choose to work with us get the best possible return on their investment.

A key area of focus at the event was differentiation. For many years, hotels have been the popular choice for conferences, but new trends in corporate planning are seeing people searching for more unique and unusual venues.

For us hoteliers to compete and keep bookers and delegates happy, we need to deliver a more personalised and engaging experience than ever before.

This process is already well underway, as we recently rolled out electronic signatures across many of our UK properties, speeding up the meetings and events (M&E) booking process significantly.

Our food and beverage offering is leading the way in the industry too, as our innovative ‘Mind Food’ philosophy ensure our hotel M&E menus offer lots of choice, balance and, through our ‘Free From and Full of’ mantra, suit a wide range of dietary requirements.

MEOW provides a great opportunity for our team to reflect on these successes, as well as share new ideas.

At Interstate Europe, we’re always encouraging our hotel teams to be curious, to experiment with ideas, make small changes, keep things fresh and always ask themselves – is there a better way to do things?

By having the confidence to take this approach, hotels can continue to stand out in their marketplace, nurture customer loyalty and create word of mouth sales.